Keia Clarke
Keia Clarke is the Chief Executive Officer of the New York Liberty, a position she has held since 2020. In this role, she oversees all business operations of the WNBA franchise, including strategic planning, revenue generation, and fan engagement. Clarke has been instrumental in elevating the Liberty’s profile, notably orchestrating the team’s relocation to the Barclays Center in Brooklyn, which significantly increased attendance and visibility. Under her leadership, the Liberty secured a landmark broadcast partnership with the YES Network, marking the first time WNBA games were aired on the channel. Her tenure has coincided with the team’s resurgence, culminating in a WNBA championship in 2024, and has positioned the Liberty as a cultural force within New York City.
Clarke’s journey in sports management began after earning a bachelor’s degree in Marketing from Canisius College, where she was a four-year member of the women’s basketball team. She furthered her education with a Master’s in Sports Business from New York University and completed the Advanced Management Program at Harvard Business School in 2022. Before ascending to CEO, Clarke held various roles within the Liberty organization, including Chief Operating Officer, Vice President for Team Business Development, and Director of Marketing. Her early career included positions at the NBA/WNBA league office, Golf Digest Magazine, and the Naismith Memorial Basketball Hall of Fame. Beyond her executive duties, Clarke serves on the boards of the Sports Innovation Lab and The Ladies of Hope Ministries, reflecting her commitment to community engagement and the advancement of women in sports.